Healthcare Cost Savings – Health Facts and Figures Part 1

Healthy lifestyles can go a long way toward solving today’s healthcare crisis. These facts and figures give some clues as to where we can make some changes to prevent disease and cut healthcare costs.

One Dollar Saves Three

The federal government doesn’t keep track of statistics on how wellness programs can impact healthcare costs but some businesses have found that promoting wellness reaps handsome rewards. According to the Wellness Councils of America, a non-profit group that promotes healthy lifestyles, companies can save three dollars on healthcare expenses for every dollar they spend on wellness programs that teach employees to lead healthier lives.
Source: Wellness Councils of America

Lifestyle Could Reduce Diabetes by 87 Percent

The combination of losing weight, moving more, cutting out trans-fats, saturated fats and excessive alcohol, and eating more fiber could reduce the incidence of type 2 diabetes by a staggering 87 percent. A modest 5-percent weight loss can lower risk significantly. The incidence of type 2 diabetes increased by 60 percent in the United States between 1990 and 2001. Treatment for diabetes and its complications consumes 10 percent of America’s healthcare dollars.
Sources: British Journal of Nutrition and American Diabetes Association

The Aerobic Cure

Aerobic exercise alone cured metabolic syndrome (sometimes called syndrome X) in 30 percent of people in the HERITAGE Family Study in Canada. The syndrome is a combination of elevated blood pressure, blood glucose, triglycerides, cholesterol and high waist circumference that significantly raises the risks of diabetes and heart disease. People in the study rode a stationary bike three times per week for twenty weeks.
Source: Medicine and Science in Sports and Exercise

The Obesity-Cancer Link

Researchers have found 37 percent more cancer among obese women and 25 percent more among obese men, compared to people of healthy weight. Death rates for all cancers are 62 percent higher among obese women and 52 percent higher among obese men. Among obese women, risks for specific cancers increase as follows: breast 150 percent; uterine 200 to 400 percent; kidney 200 to 400 percent; pancreatic 200 percent; and colon 46 percent.
Source: Mayo Clinic Women’s HealthSource

Weight Gain Explained

Americans’ per capita daily calorie consumption increased by roughly 300 calories per person between 1985 and 2000. Grains (mainly refined grains) accounted for 46 percent of the increase, added fats for 24 percent, added sugars for 23 percent, and fruits and vegetables for 8 percent, while meat and dairy consumption declined by 1 percent.
Source: American Heart Association

Multivitamins Could Cut Medicare Costs

Medicare could save at least 1.6 billion dollars in the next five years by providing multivitamins to people over the age of 65. Cost savings would result primarily from fewer admissions to hospitals and nursing homes as a result of heart disease and infections such as pneumonia.
Source: Multivitamins and Public Health: Exploring the Evidence Conference

Calcium and Folic Acid Could Save 15 Billion Dollars

A study commissioned by the Dietary Supplement Education Alliance shows that the use of daily calcium supplements could prevent 734,000 hip fractures annually, saving 13.9 billion dollars in healthcare costs. Daily use of folic acid supplements could prevent 600 cases of neural tube birth defects, saving an additional 1.3 billion dollars. Foods fortified with calcium or folic acid offer an alternative to supplement pills.
Source: Dietary Supplement Education Alliance

Healthcare for a Better and Healthier Tomorrow

Prevention has always been better than cure. Having annual physical examination and taking healthy food supplements are just two of the many ways to ward illnesses off. Yet there are times where illness strikes even if you are living healthily, having a great retail healthcare program will ease not only the patient’s mind but their families, caregivers and employers as well.

The Need

The moment a baby is born, health products are already needed. Nursing pillows, breastfeeding paraphernalia, and diapers are just few of the things that can be purchased in a health gift shop. As the baby reaches the toddler stage, trainer glasses and other utensils are needed. The mother needs to get fit, having exercise equipments and taking food supplements to aid in breastfeeding are needed. Stomach binders are also needed especially for mothers who underwent C-section.

Basically, in every phase of life, there is a healthcare product needed to prevent or cure illnesses.

The Solution

Health is a wealth that we must take care of, there are no cash-and-carry for body spare parts. Retail Healthcare Product is a solution to be provided for individuals, hospitals or healthcare facilities or systems.

The Benefits

Customers or patients will experience what health program or facility they need from hospitals or healthcare system. In this manner, there will be improvement in the patients outcome.

The Business Opportunity

Venturing into the healthcare business is very lucrative in the present times. Studies show that more and more people are health conscious. Succumbing to illness is not an easy ordeal. People flock in wellness centers for health seminars, fitness workshops and other healthful activities. Packaging health or fitness equipment and supplements as gift items make it one of the salable gift shop products.

The Healthcare Business Provider

If you are a hospital, clinic or a healthcare system provider – looking for the right people to trust in retail healthcare products is tough. Here are some guidelines that will identify a great provider:

must have an alliance with the leading healthcare industry experts and resources to assist in identifying and implementation of retail healthcare and e-commerce strategy
has a solid business plan
has a reward point system or point of sale to gain customer’s loyalty
has an online commerce system
can manage the implementation of a unique retail store concept
can provide successful business operation with years of experience
can provide plans and store design for the physical store (for gift shop solutions)
can provide store designs, operation instructions and management for retail pharmacy solutions
can provide the best brands of gift shop and pharmacy items
can improve retail healthcare offering

The Highlights

It is important that a retail healthcare product provider will be able to analyze the latest trend or statistics, facilities and operation to create or formulate recommendation for clients.

How Strategic Alliances Can Grow Your Business Exponentially (Example: Cash Flow Consultant)

The smartest marketers nowadays form strategic alliances with other companies that sell “complementary” products or services, whose “image” fits well with their own product or service.

Cross-promotions and cross-advertising can save big on marketing support dollars, while creating more awareness and an even better image for each of the products or services through reciprocal endorsement. Think Pillsbury chocolate chip cookies made with Hershey’s chocolate.

Sometimes the products aren’t even that complementary and a connection between them is almost impossible to see. But why not have a gecko advertise insurance and diamonds in the same ad, if it means shared advertising and media cost?

It’s called “Relationship Marketing” and is indeed a very powerful tool and a very smart move, as long as both products or services

• target the same customer

• do not compete

• have a compatible, positive image

How could this work in the cash flow industry? Let’s say you provide access to factoring dollars. You might “team up” with someone who specializes in purchase order financing or equipment leasing.

You can easily market to the same businesses and customers without competing with each other, as the two of you provide different, yet possibly very complementary products.

Imagine if both of you did the same amount of marketing for your own product. By cross-promoting each other, you would immediately double your marketing reach without any extra costs to either of you.

Now think about having another person on your team who specializes in, say, business plan writing for example! Again, same target group and no competition. You have just tripled your marketing reach and efficiency.

You can probably think of other “good fits” with your business that could equally increase your marketing reach and efficiency in the very same way!

The point here is that through “team marketing” smaller players with more limited time and monetary budgets can achieve faster and greater success by combining their resources and efforts.

Now, where do you start when forming such alliances? First, you need to have the right people, of course. It helps a lot when they are compatible and share the same vision and values. They also need to commit to the same goals, and each of them needs to “pull their own weight”. Motivation and determination are paramount. No free-loading or piggybacking for anyone!

Of course, if you have assembled such a team, you can even take it one step further and go from a “strategic alliance” to a full-fledged company formation.

Imagine, under a single company umbrella you could even qualify for group healthcare insurance rates and enjoy many other cost-saving benefits (e.g. common business cards, brochure, website, and other marketing support materials, etc.).

In addition to the cost savings, just think how much more ground you could cover with a like-minded team compared to what you could achieve on your own with your own, limited resources (both, time and money)!

For example, instead of dividing your available hours between phone calls, networking events, direct mail preparation, trade show attendance, and social media participation, you could divvy those tasks up between different team members and run those activities simultaneously instead of consecutively.

Think of the afore-mentioned cost saving opportunities. Let’s say you had $5,000 to build and run your business. If you do it on your own, you pretty much have to spend the money on operational cost and marketing just to keep the business going.

Now imagine you had three like-minded “partners” who all had $5,000 working capital as well. All of the sudden the “company” has $20,000 working capital. Even if you would now have to spend $8,000 on operations and marketing, the company would still have $12,000 to invest.

Now, the “company” could take, say, $10,000 of its remaining “investment capital” and – instead of just brokering cash flows – actually acquire some paper as well!

Congratulations! You have just created a double-income stream. One from brokering and one from investing.

In other words, the share of the “company’s” working capital that is being “invested” is now actually producing a direct return, instead of just being “spent” on activities that are expected to generate a return in the future.

That is a huge difference when it comes to the bottom line.

If you put that scenario on a forward trajectory, any surplus money the “company” generates (i.e., income minus expenses and taxes) could now flow into the acquisition of more paper (invoices or notes or tax liens or whatever else best fits the team’s short- or long-term investment strategy and goals).

Of course, it is a quite a leap to go from the idea of being a one-person cash flow broker to a multi-person team or company that not only brokers cash flows but also shares the risks of investing in them.

However, just like being a rocket scientist or a brain surgeon is not for everyone, investing in cash flows may not be for you.

The good news though is that the market entry barriers for becoming a cash flow investor are much lower – unless you’re already on your way to becoming a rocket scientist or brain surgeon, that is, of course.

But if you’re intrigued about the opportunities and challenges of brokering and investing in cash flows, just play it out in a plan and run the numbers (or let me know if you need any help).

If you think this all sounds great on paper but that it is way too difficult to pull off in reality, you might be right.

However, perhaps not necessarily for the “technical” reasons you probably have in mind. The real hard part about the whole thing is finding the right people with the right attitude and the right commitment with whom to team up.

And while it may indeed appear to be hassle-free, less complicated, and quicker to go at it alone, just remember why the team approach can be so much more rewarding on a variety of levels (think time, money, and motivation): Together Everybody Achieves More!

Ralf Bieler is one of the principals and the CEO of Multiple Funding Solutions, Inc., a leading trade financing company in Florida for new and established small businesses nationwide. He is also the Co-Founder, President & CEO of Cash Flow Exclusive, LLC, a resource provider for other trade financing professionals in the US. He is a frequent speaker at industry events, the published author of “Marketing Magic – The Bigger Bang for the Smaller Budget”, and the recipient of their trade association’s 2006 President’s Award for Outstanding Industry Contribution and